Logo and brand identity for a fitness brand.
Introduction
Gal and Jane Fitness is a thriving community led by two siblings who are passionate about promoting a healthy lifestyle. Originally, it began as a small community offering free advice on fitness matters, but it has recently evolved into a vibrant gym community that motivates individuals to prioritize their well-being and embrace a fit and fulfilling life!
Concept & Drafts
Our creative process always begins with traditional sketches and drafts, allowing us to deeply connect with the vision and bring designs to life with intention and soul. Driven by a shared passion for embracing a healthier lifestyle, we crafted designs that radiate a captivating blend of passion and refreshing simplicity.
Striking the perfect balance between boldness and subtlety was a challenge, but one that inspired our team to create something truly meaningful. For the wordmark, we chose a clean, capitalized typeface that conveys clarity and confidence.
The pictorial mark—a dumbbell with a subtle heartbeat at its center—adds a thoughtful twist, symbolizing the importance of vitality and well-being. To elevate the logo’s visual appeal, we incorporated a vibrant peach hue for the dumbbell, which contrasts beautifully against a clean white background, creating a lively and inviting aesthetic. After several collaborative sessions, we coined the tagline “Vitality at its peak,” a phrase that perfectly embodies the brand’s mission and spirit.
Final Design
Gal & Jane Fitness embodies the modern fitness lifestyle with an invigorating and dynamic brand image. Its bold yet straightforward color palette and striking visuals reflect strength, determination, and a commitment to empowering its audience.
Every element of the brand’s identity, from the thoughtfully designed logo to the impactful marketing materials, seamlessly conveys its core values of health and vitality. Together, these elements create a cohesive narrative of empowerment and motivation. Gal & Jane Fitness shines as a beacon of inspiration in a competitive industry, encouraging individuals to embrace their fitness journey with confidence.
Disclaimer: Most clients prioritize privacy before the launch of their project or design. As a result, complete details may not always be disclosed, and information like location, links, or contact details might be modified to safeguard their privacy. It is important to note that many clients prefer not to have their projects displayed.
